interior photography

Best of Houzz 2016 award

// Author: commercial photographer // 0 Comments

NYC, USA, January 15, 2016 – Alex Kotlik Photography of New York City has won “Best Of Customer Service” on Houzz®, the leading platform for home remodeling and design. The 10-year old architectural photography company was chosen by the more than 35 million monthly unique users that comprise the Houzz community from among more than one million active home building, remodeling and design industry professionals.

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Architectural photography of Weill Hall

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Weill Hall Cornell University

Weill Hall Cornell University Ithaca, New York, US FIRM – Richard Meier & Partners Architects YEAR – 2008 Weill Hall is the cornerstone of Cornell University’s Genomics Initiative: a campus-wide, faculty-driven research, development, and educational program intended to maintain Cornell?s leading role in the study of life sciences. The building merges biological,[…]

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Preparing for Professional Photography: A Checklist

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A Little Advance Work Pays Off

Photography, like any outside service an architect might need, has both cost and quality parameters — one to be minimized, the other to be maximized. By choosing an experienced professional and, in particular, by following the due-diligence steps recommended in the earlier pages of this series, you can be reasonably assured of getting the quality of results you need. Likewise, you can minimize the cost by working closely with your photographer in advance of and during the assignment.

The most productive photography assignment is one with few surprises while on location. Delays, downtime and retakes are too often the cause of both unnecessary expense and hasty compromises that may lead to disappointing results. With this in mind, the American Society of Media Photographers has compiled a checklist that covers many of the details involved when photographing architecture and interior design. By collaborating closely with your photographer and paying attention to details, you will maximize efficiency and productivity.

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Licensing Photographs for Publication

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The Value Of Photography

When properly handled, placing attractive images in a trade or consumer publication is a win for everyone. The publication gets better images, the architect gets favorable coverage and the photographer gets a licensing fee for the use of the images.

Editorial images have tremendous value for both the publisher and the architect. The magazine benefits because high-caliber professional photography adds to both the design and depth of the stories. Good architecture, represented by good photography, attracts a more affluent and professional readership. This allows the magazine to charge premium rates for advertising and buffs the magazine’s prestige. Although difficult to measure, prestige is more than a feel-good; it smoothes the road and opens doors for the magazine’s editors and sales reps.

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